Turn Your Revenue Into 20–25% Net Profit — Without More Hours, More Chaos, or More Stress.
You did $500k.
Maybe $900k.
Maybe 1.4M.
Maybe $900k.
Maybe 1.4M.
Your trucks are wrapped. Your crew is busy. Your calendar is full.
From the outside? You look successful.
But inside?
You're exhausted. You're solving the same problems every week. You don't fully trust your numbers. You're hoping the next deposit fixes the hole. You don't actually know if that last big job made money.
Cash hits the account...
And instead of confidence, you feel tension.
You worked 65 hours last week. And it still doesn't feel like freedom.
From the outside? You look successful.
But inside?
You're exhausted. You're solving the same problems every week. You don't fully trust your numbers. You're hoping the next deposit fixes the hole. You don't actually know if that last big job made money.
Cash hits the account...
And instead of confidence, you feel tension.
You worked 65 hours last week. And it still doesn't feel like freedom.
It’s Thursday night. Payroll hits tomorrow. You’ve got $34k in the account and $41k going out. You’re not broke. But you’re not sleeping either. And somewhere between the stress and the exhaustion, you ask yourself: “Is this actually worth it?”
THAT'S NOT A CASH FLOW PROBLEM. THAT'S A DISCIPLINE PROBLEM.
THAT'S NOT A CASH FLOW PROBLEM. THAT'S A DISCIPLINE PROBLEM.
A systems problem. A margin problem.
BATTLEGROUND is a 12-month coaching intensive for project-based contractors doing $500k–$1.5M who are done grinding for average pay.
This is where revenue becomes real profit. Where chaos becomes systems. Where owners become leaders.
If you want more revenue, keep doing what you’re doing.
If you want more profit, more time, and more control — keep reading.
This is where revenue becomes real profit. Where chaos becomes systems. Where owners become leaders.
If you want more revenue, keep doing what you’re doing.
If you want more profit, more time, and more control — keep reading.
LET'S TELL THE TRUTH
LET'S TELL THE TRUTH
YOU DON'T JUST HAVE A REVENUE PROBLEM. YOU HAVE A SYSTEMS AND DISCIPLINE PROBLEM.
YOU DON'T JUST HAVE A REVENUE PROBLEM. YOU HAVE A SYSTEMS AND DISCIPLINE PROBLEM.
Most contractors at your level are running 8–12% net profit. They should be at 20–25%.
That gap? It’s not the economy. It’s not “tight margins in this industry.” It’s not bad luck.
That gap? It’s not the economy. It’s not “tight margins in this industry.” It’s not bad luck.
It's this:
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Weak margin protection
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Inconsistent pricing discipline
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No clear profit targets
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No leadership structure
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No operating system
BUSY ISN'T BANKABLE
BUSY ISN'T BANKABLE
You can be slammed and still be underpaid.
You can grow revenue and still steal from your family.
You can look successful and still be financially confined.
Revenue is loud. Profit is quiet. And discipline is rare.
Another year like this isn’t a strategy.
It’s drift.
You can grow revenue and still steal from your family.
You can look successful and still be financially confined.
Revenue is loud. Profit is quiet. And discipline is rare.
Another year like this isn’t a strategy.
It’s drift.
WHAT WINNING ACTUALLY LOOKS LIKE
WHAT WINNING ACTUALLY LOOKS LIKE
LET'S DEFINE IT. CLEARLY.
LET'S DEFINE IT. CLEARLY.
Twelve months from now, winning looks like this:
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20-25% net profit
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You pay yourself like an owner — fair salary and profit distributions
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2-3 months of operating cash in reserve
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A production manager running jobs without babysitting
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Sales closing at strong margins without discounting
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40-45 hour work weeks
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Real vacations — taken, not just planned
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Decisions made from numbers, not panic
Revenue isn't the flex.
CONTROL IS. MARGIN IS. TIME IS.
CONTROL IS. MARGIN IS. TIME IS.
Disciplined contractors build businesses that serve their families.
Undisciplined contractors build businesses that consume them.
Which one are you building?
Undisciplined contractors build businesses that consume them.
Which one are you building?
WHAT BATTLEGROUND ACTUALLY IS
WHAT BATTLEGROUND ACTUALLY IS
BATTLEGROUND is a 12-month, high-accountability group coaching program for project-based contractors doing $500k–$1.5M.
It is not:
A passive course
A mastermind where everyone shares feelings
Motivational hype
It is structured pressure.
It is a system designed to install discipline into your business — from the inside out.
What it feels like inside: We get into your numbers. We challenge your pricing. We call out the decisions you’ve been avoiding. We push you to lead, not react. And we hold you to the commitments you make — publicly, consistently, and without excuses.
Most coaching programs only fix tactics. BATTLEGROUND installs The 3 Domination Drivers.
What it feels like inside: We get into your numbers. We challenge your pricing. We call out the decisions you’ve been avoiding. We push you to lead, not react. And we hold you to the commitments you make — publicly, consistently, and without excuses.
Most coaching programs only fix tactics. BATTLEGROUND installs The 3 Domination Drivers.
THE 3 DOMINATION DRIVERS
THE 3 DOMINATION DRIVERS
THE PROVEN SYSTEM EVERY PROFITABLE CONTRACTOR MUST MASTER
THE PROVEN SYSTEM EVERY PROFITABLE CONTRACTOR MUST MASTER
This is what separates BATTLEGROUND from every other coaching program you’ve considered.
Other programs give you content and hope you implement. BATTLEGROUND installs The 3 Domination Drivers — a proven framework used by contractors across the world to dominate their markets and grow profitable, resilient, elite-level companies.
Every member works through the same 3 Drivers — at their own pace, plugging into the calls that match where they need the most work right now.
Other programs give you content and hope you implement. BATTLEGROUND installs The 3 Domination Drivers — a proven framework used by contractors across the world to dominate their markets and grow profitable, resilient, elite-level companies.
Every member works through the same 3 Drivers — at their own pace, plugging into the calls that match where they need the most work right now.
DRIVER 1
COMMAND YOUR NUMBERS
COMMAND YOUR NUMBERS
FINANCIAL COMMAND
Break-even. Job costing. Targets. Cash flow. Truth before tactics. The math never lies. You can’t fix what you haven’t measured.
Contractors raise profit margins 20–40% on average.
DRIVER 2
COMMAND YOUR SALES
COMMAND YOUR SALES
SELL UNAFRAID
Right leads. Right clients. Right margins. No chasing. No begging. No fear. Stop running estimates for tire kickers and start closing the work worth closing.
Members attract better leads, defend their margins, and close premium work without discounting.
DRIVER 3
COMMAND YOUR LEADERSHIP
COMMAND YOUR LEADERSHIP
LEAD THE CHARGE
Vision. Systems. Culture. Standards. Your people rise or fall to your level. Build the machine. Transform from operator to leader to builder.
Owners build teams, install systems, and reclaim their time.
You don’t follow a rigid calendar. You plug into the calls that match your current bottlenecks. The system is the same. Your path through it is yours.
Master these three, and you command a 20–25% net business. Miss even one, and you stay stuck.
A WEEK IN YOUR LIFE — BEFORE AND AFTER
A WEEK IN YOUR LIFE — BEFORE AND AFTER
BEFORE BATTLEGROUND
BEFORE BATTLEGROUND
MONDAY: Put out three fires before 9 AM. Realize you underbid last week’s job by $8k.
TUESDAY: Your lead guy calls in. You’re back on the tools.
WEDNESDAY: Customer wants a discount. You give it because you need the work.
THURSDAY NIGHT: Staring at the account balance.
FRIDAY: 58 hours in. Still don’t know if you made money.
AFTER BATTLEGROUND
AFTER BATTLEGROUND
MONTH 9
MONDAY: Your PM handles the job issue. You review last week’s numbers — 23% net, on target.
TUESDAY: Sales call. You hold your price. They sign.
WEDNESDAY: Coaching call — you help another member fix their pricing model.
THURSDAY: Leave at 4 PM. Payroll is covered with room to spare.
FRIDAY: 42 hours in. You know exactly what you made. And you’re taking your family to the lake this weekend.
This is what margin discipline and operational systems actually produce.
WHO IS THIS FOR
WHO IS THIS FOR
Before we go further, let’s be direct about who this actually works for — and who it doesn’t. Fit matters more than volume. We say no to about 50% of applicants
THIS IS FOR:
THIS IS FOR:
$500k–$1.5M project-based contractors
GCs, remodelers, painters, landscapers, electricians
Owners ready to execute and be challenged
Leaders who want profit, not noise
Coachable, decisive, 100% all-in
THIS IS NOT FOR:
THIS IS NOT FOR:
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Contractors under $500k
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Service-call contractors (HVAC, plumbing)
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Shortcut seekers or quick-fix hunters
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Spectators or “see how it goes” thinkers
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Ego-driven owners who blame everyone else
This is commitment. Not curiosity.
HOW IT WORKS
HOW IT WORKS
12+ LIVE CALLS PER MONTH. NO DRIFTING.
12+ LIVE CALLS PER MONTH. NO DRIFTING.
Here’s the reality: Most group coaching programs give you 2–4 calls a month and call it “support.” BATTLEGROUND gives you 12+ structured group calls every month because margin protection requires repetition, not inspiration.
You don’t attend everything — you plug into what you need based on which of the 3 Drivers you’re working on right now.
And here’s the truth about time: The members who hesitate at “12+ calls per month” are usually the ones spending 15+ hours per week solving the same problems over and over. We’re not adding to your schedule. We’re replacing chaos with systems so you work less, not more.
You don’t attend everything — you plug into what you need based on which of the 3 Drivers you’re working on right now.
And here’s the truth about time: The members who hesitate at “12+ calls per month” are usually the ones spending 15+ hours per week solving the same problems over and over. We’re not adding to your schedule. We’re replacing chaos with systems so you work less, not more.
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WEEKLY BUSINESS TRAINING CALLS — THE FIGHT WAY
WEEKLY BUSINESS TRAINING CALLS — THE FIGHT WAY
Margin protection. Sales. Marketing. Leadership. Production. 60–75 minutes. Live. Recorded. This is where The 3 Domination Drivers get built week by week.
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WEEKLY LIVE SALES TRAINING — SHIN-FU SALES PROCESS®
WEEKLY LIVE SALES TRAINING — SHIN-FU SALES PROCESS®
Our proprietary margin-defense sales system. Live role-play. Closing without discounting. Defending your price under pressure. This is Driver #2: Command Your Sales in action. Rep by rep, your sales discipline gets installed. Earn enough role-play points and you can test for your Shin-Fu Black Belt — which earns you free admission to all quarterly live events.
2 OPEN COACHING CALLS PER MONTH
2 OPEN COACHING CALLS PER MONTH
Split by revenue level — under $750k in one group, over $750k in another. Bring your P&L. Bring your pricing. Bring your real issues. Get coached on what’s actually happening in your business, not hypotheticals.
1 MONTHLY NUMBERS BOOTCAMP WITH TOM
1 MONTHLY NUMBERS BOOTCAMP WITH TOM
Every month, Tom Reber runs a half-day intensive. Dial in pricing, fix targets, reset mindset. This is Driver #1: Command Your Numbers in action. No slow ramp-up. No theory. Just execution.
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TOOLS & RESOURCES
(Instant Access)
TOOLS & RESOURCES
(Instant Access)
Full Contractor Business School® course library, spreadsheets, calculators, pricing forms, SOPs, sales scripts, hiring frameworks. All call replays available on your schedule.
PRIVATE MEMBER COMMUNITY
PRIVATE MEMBER COMMUNITY
Extremely active. 300+ contractors and teammates executing daily. Tom and all coaches engage in the group. Members post commitments and results publicly. This is not “watch and hope.” This is execute and improve.
BRING YOUR TEAM: 4 SEATS INCLUDED
BRING YOUR TEAM: 4 SEATS INCLUDED
YOU DON'T GROW ALONE.
YOU DON'T GROW ALONE.
Your one membership includes up to 3 additional seats — at no extra charge.
Bring:
Bring:
Your business partner
Your project manager
Your salesperson
Your operations lead
When your leadership team hears the same message, speaks the same language, and holds each other to the same standards — you move faster. Alignment multiplies results.
No other program at this price level includes this.
No other program at this price level includes this.
QUARTERLY 2-DAY LIVE EVENTS — 2026 SCHEDULE
QUARTERLY 2-DAY LIVE EVENTS — 2026 SCHEDULE
Q1 — Dallas, TX
Q2 — Nashville, TN
Q3 — Colorado Springs, CO
Q4 — New England
Two days of training, workshops, hot seats, and networking with contractors at your level. Working sessions, not pep rallies. BATTLEGROUND members get discounted tickets.
CUSTOM ONBOARDING
CUSTOM ONBOARDING
YOUR 30-DAY EXECUTION ROADMAP STARTS ON DAY ONE.
YOUR 30-DAY EXECUTION ROADMAP STARTS ON DAY ONE.
When you join, a coach meets with you 1-on-1. We look at your revenue, net margin, team structure, and biggest bottlenecks. We diagnose which of The 3 Domination Drivers need the most work.
Then we map your first 30 days: which calls to prioritize, which Driver to focus on first, and what to ignore so you don’t try to fix everything at once.
The biggest mistake new members make is trying to master all 3 Drivers simultaneously. We tell you where to start so you can build momentum fast.
No guessing. No wandering. A clear path from day one.
Then we map your first 30 days: which calls to prioritize, which Driver to focus on first, and what to ignore so you don’t try to fix everything at once.
The biggest mistake new members make is trying to master all 3 Drivers simultaneously. We tell you where to start so you can build momentum fast.
No guessing. No wandering. A clear path from day one.
PROOF
PROOF
THIS IS WHAT THE 3 DOMINATION DRIVERS PRODUCE.
THIS IS WHAT THE 3 DOMINATION DRIVERS PRODUCE.
ANTHONY'S STORY
ANTHONY'S STORY
Anthony joined at $300k.
12 months later: $2.5M revenue at ~50% gross profit.
Four years later: $5M revenue at 35.2% net profit.
He’s now a coach inside The Contractor Fight®. That’s not luck. That’s The 3 Domination Drivers running the way they were designed to run.
He's not the only one:
“I’ve been in BATTLEGROUND for less than 2 years. Went from $275k in revenue to $912k last year. If you implement what is taught, it is worth it 1,000 times over.”
— Greg D., Contractor
— Greg D., Contractor
“This group saved my company. In the past 6 months I have netted 10 times the profit compared to the first 6 months of the year, and 4 times the profit I made last year. I doubled my salary, came 100% off tools, brought my PM off tools, gave raises, and implemented benefits.”
— Mark H., Contractor
— Mark H., Contractor
“One day I woke up and we had 7 figures in cash and it didn’t just go away. Just crossed $3M with $1.7M delivered.”
— Micah M., Contractor
— Micah M., Contractor
“I went from $700k to $2.5M. It’s everything no one teaches you.”
— Derek P., Contractor
— Derek P., Contractor
“BATTLEGROUND has been the #1 reason my business has gone from $120,000 to $1.2M in two years. It’s hard work. It takes discipline. But if you’re willing to execute, welcome home.”
— Nicholas S., Contractor
— Nicholas S., Contractor
These aren’t testimonials from a program. They’re results from a proven system.
THE INVESTMENT
THE INVESTMENT
$797/month
12-month commitment • Save $1,594 with $7,970 pay-in-ful
Let’s talk about what you’re actually investing in — because the members who hesitate at the investment are usually the ones who need margin discipline most.
If you improve net margin by just 5% on $800k in revenue:
If you improve net margin by just 5% on $800k in revenue:
That’s $40,000 in additional profit against a $9,564 investment. ROI: 4.2x in year one.
Most members see 10–15% margin improvement within 12 months. The math is never close.
This isn’t about cost. It’s about whether you’re serious about margin.
For context: $797/month is less than you pay your best guy per week. But your best guy can’t teach you to command your numbers, sell unafraid, or lead from the front. This can.
This isn’t about cost. It’s about whether you’re serious about margin.
For context: $797/month is less than you pay your best guy per week. But your best guy can’t teach you to command your numbers, sell unafraid, or lead from the front. This can.
60-DAY 100% MONEY-BACK GUARANTEE
60-DAY 100% MONEY-BACK GUARANTEE
Join BATTLEGROUND. Show up. Do the work. Specifically:
Complete your onboarding call
Attend at least one Numbers Bootcamp with Tom
Show documented implementation of 30-day roadmap
Earn your Green Belt in the Shin-Fu Sales Process® (our margin-defense sales system)
If you do the work and don’t see a clear, measurable path to earning back your investment — show us the work. We’ll refund 100%. No questions. No runaround.
We stand behind this. You should too.
We stand behind this. You should too.
WHAT WAITING IS COSTING YOU
WHAT WAITING IS COSTING YOU
Every month you delay:
Underpriced jobs bleed profit you’ll never recover
You solve the same fires without systems to prevent them
You work more than your lead guy and take home less
You keep telling your family “maybe next year”
You’re already paying. You’re paying in:
Lost profit. Lost time. Burnout.
Every month you delay costs you an estimated $3,000–$7,000 in recoverable profit. That’s not a guess — that’s what contractors inside BATTLEGROUND discover when we diagnose exactly where the money is leaking.
Staying stuck costs more than $797/month. It just doesn’t send an invoice.
Staying stuck costs more than $797/month. It just doesn’t send an invoice.
WHY TOM BUILT THIS
WHY TOM BUILT THIS
I’ve wrapped trucks. I’ve missed payroll. I’ve stared at that Thursday night balance wondering if I made the right call starting a business.
But I figured it out. I cracked the code on margin discipline, operational systems, and leadership that actually scales. And once I did, everything changed.
Millions in sales. Millions in profit. Real choices. Time freedom. A business that served my family instead of consuming it.
I didn’t build The Contractor Fight® because I read a book about contractors. I built it because I was one.
And I got tired of watching good contractors burn out, underpaid and overworked, because nobody taught them the margin discipline and operational systems that actually matter.
Most business coaches sell motivation. Some sell tactics. We install systems. We protect margins. We build owners who run tight ships and go home at 5.
This isn’t theory. It’s what worked for me. It’s what worked for Anthony. It’s what worked for the 200+ contractors inside BATTLEGROUND right now.
This is the anti-guru approach. No hype. No shortcuts. Just disciplined execution and the 3 Drivers that separate profitable contractors from busy ones.
But I figured it out. I cracked the code on margin discipline, operational systems, and leadership that actually scales. And once I did, everything changed.
Millions in sales. Millions in profit. Real choices. Time freedom. A business that served my family instead of consuming it.
I didn’t build The Contractor Fight® because I read a book about contractors. I built it because I was one.
And I got tired of watching good contractors burn out, underpaid and overworked, because nobody taught them the margin discipline and operational systems that actually matter.
Most business coaches sell motivation. Some sell tactics. We install systems. We protect margins. We build owners who run tight ships and go home at 5.
This isn’t theory. It’s what worked for me. It’s what worked for Anthony. It’s what worked for the 200+ contractors inside BATTLEGROUND right now.
This is the anti-guru approach. No hype. No shortcuts. Just disciplined execution and the 3 Drivers that separate profitable contractors from busy ones.
THE NEXT STEP
THE NEXT STEP
BOOK A 15-30 MINUTE CALL. WE'LL DECIDE TOGETHER.
BOOK A 15-30 MINUTE CALL. WE'LL DECIDE TOGETHER.
BATTLEGROUND isn’t open to everyone. About 50% of applicants aren’t accepted. Fit matters more than volume.
On the call we’ll ask about:
On the call we’ll ask about:
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Your revenue and net margin
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Your team structure
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Your biggest bottlenecks
Then we’ll tell you:
If BATTLEGROUND and The 3 Domination Drivers are right for you
If not, what your best next move is
If you’re accepted, which Drivers to focus on first and how to begin immediately
This isn’t pressure. It’s a filter. If we’re both a hell yes, you start immediately.
The best time to fix this was last year. The second best time is right now.
The best time to fix this was last year. The second best time is right now.
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Tom Reber and The Contractor Fight® can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance.