The sales system workshop for contractors | Nashville, TN | May 14-15, 2026
MAY 14 AND 15, 2026 • NASHVILLE, TENNESSEE • LIMITED SEATING AVAILABLE
MAY 14 AND 15, 2026 • NASHVILLE, TENNESSEE • LIMITED SEATING AVAILABLE
DISCIPLINED CONTRACTORS DON'T CHASE WORK. THEY COMMAND IT.
DISCIPLINED CONTRACTORS DON'T CHASE WORK. THEY COMMAND IT.
LISTEN UP ⬇
LISTEN UP ⬇
THE REAL PROBLEM
MOST CONTRACTORS ARE RUNNING ON HOPE
MOST CONTRACTORS ARE RUNNING ON HOPE
Lead comes in. They rush to the house. Talk about the job. Send a number. Then wait. And hope.Hope the homeowner understands value. Hope they don't get cheaper bids. Hope they call back.
That's not a process. That's chaos.
And chaos kills profit.
That's not a process. That's chaos.
And chaos kills profit.
At NashVegas, you'll learn how to run the Command Your Salesâ„¢ framework. A system built specifically for contractors who want to close more jobs, protect their pricing, stop chasing bad leads, and turn customers into lifetime clients.
This is a two-day intensive workshop. Not theory. Not motivation. A real system designed for project-based contractors.
THE FRAMEWORK
THE 4 PHASES OF COMMAND YOUR SALESâ„¢
THE 4 PHASES OF COMMAND YOUR SALESâ„¢
Over two days in Nashville, you'll learn and build each phase of a complete contractor sales system.
01
01
COMMAND THE GATE
COMMAND THE GATE
Most contractors waste massive time on bad leads. Tire kickers. Price shoppers. People collecting bids.
At NashVegas you'll master the Shin-Fu Gate. Motive, Money, Truth, Influencers, and the BS Meter. So you know within minutes whether an opportunity is worth your time.
Instead of begging for appointments... you'll start approving them.
At NashVegas you'll master the Shin-Fu Gate. Motive, Money, Truth, Influencers, and the BS Meter. So you know within minutes whether an opportunity is worth your time.
Instead of begging for appointments... you'll start approving them.
02
02
COMMAND THE MEETING
COMMAND THE MEETING
Most contractors lose control inside the home. The homeowner asks questions. You start defending price. Suddenly you're negotiating.
You'll learn how to arrive already trusted, structure the conversation so the homeowner builds the plan with you, present options with authority, and ask for the sale like someone who already knows the answer.
Sales isn't persuasion. It's control of the process.
03
03
COMMAND THE FOLLOW-UP
COMMAND THE FOLLOW-UP
Most contractors lose thousands of dollars here. They send the estimate and then they wait. No structure. No plan. Just hope.
You'll learn the follow-up cadence that actually closes jobs. Day 1, Day 3, Day 7, Day 14. And how to mine the dead leads already sitting in your CRM.
Most contractors are sitting on months of hidden revenue. We'll show you how to find it.
04
04
COMMAND THE LIFETIME
COMMAND THE LIFETIME
Most contractors start over after every job. Elite companies don't. They build customers for life.
You'll learn how to turn one project into reviews, referrals, and repeat work. And build a 30/90/365 follow-up sequence that keeps past clients coming back and sending their friends.
Because the job ends. But the relationship doesn't.
LEAD › QUALIFICATION › MEETING › PROPOSAL › FOLLOW-UP › SOLD JOB › REFERRAL › ​​​​​​​LIFETIME CLIENT
LEAD › QUALIFICATION › MEETING › PROPOSAL › FOLLOW-UP › SOLD JOB › REFERRAL › ​​​​​​​LIFETIME CLIENT
YOU'LL BUILD THIS ENTIRE SYSTEM IN THE ROOM
YOUR COACHES
MEET THE PEOPLE LEADING THE ROOM
MEET THE PEOPLE LEADING THE ROOM
These aren't keynote speakers who fly in and fly out. They're in the trenches with contractors every single day.
TOM REBER
TOM REBER
THE FORGE MASTER
THE FORGE MASTER
Tom Reber is a Marine veteran, HGTV host, author of Sell Unafraid, and the founder of The Contractor Fight®. The world's top podcast and coaching organization for home improvement contractors.
He built his coaching platform after running his own painting business into the ground, losing money on jobs, and nearly going broke. He knows what it costs to run a business without a system and he built The Contractor Fight® to make sure other contractors don't pay the same price.
Tom has helped thousands of contractors across the country transform their businesses, their income, and their lives.
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"Stop stressing out about your contracting business and take back control."
DEREK JOHNSON
DEREK JOHNSON
FIGHT COACH
FIGHT COACH
Derek Johnson spent 19 years running his contracting business the wrong way. Copying bad habits, getting mediocre results, and finishing most months with less than $3,000 in the bank.
Then he found The Contractor Fight®. In five years, he went from broke to millionaire. Now he's a Fight Coach inside the BATTLEGROUND program, helping contractors make the same transformation he did.
Derek doesn't teach theory. He teaches what actually worked and what it cost him when he didn't know it.
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"If it's important to you, you will find a way. If it's not, you will find an excuse.
TIM CUTRONI
TIM CUTRONI
FIGHT COACH
FIGHT COACH
Tim Cutroni spent nearly four decades in the automotive service industry before retiring in 2021 to run his pond and water feature business full-time with his son. He's been in the sales seat, the service manager's chair, and the owner's office and he's learned what works in all three.
As a master salesman and Fight Coach in the BATTLEGROUND program, he has thousands of real sales calls under his belt. There isn't a sales situation he hasn't seen.
Tim coaches with empathy, honesty, and zero tolerance for excuses. Including his own.
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"If I had a magic pill that would give you all you needed to be good at something, I would give it to you. But I don't, so you'll need to practice."
WHAT YOU'LL EXPERIENCE AT NASHVEGAS
TWO DAYS. ONE COMPLETE SALES SYSTEM.
TWO DAYS. ONE COMPLETE SALES SYSTEM.
Over two days in Nashville, you'll learn and build the Command Your Salesâ„¢ system. A complete framework designed to help contractors stop chasing work and start controlling their sales process.
THURSDAY, MAY 14TH | 10AM-5PM
BUILD YOUR SALES MACHINE
BUILD YOUR SALES MACHINE
01
Command the Gate
Learn how disciplined contractors filter bad leads and qualify opportunities before they ever step into a home. Using the Shin-Fu framework to protect your time and energy.
02
Command the Meeting
Discover how to structure sales appointments so you control the conversation, present options with authority, and close with confidence. Not desperation.
03
Command the Follow-up
Most contractors lose jobs after the estimate. Learn the follow-up structure that converts "thinking about it" into signed contracts and stops revenue from walking out the door.
RND
Contractor Roundtables
Focused roundtable discussions where contractors dig into real business topics, share what’s working, and learn from each other’s wins, challenges, and perspective. The whole room benefits from honest conversation, practical insight, and ideas you can actually use.
FRIDAY, MAY 15TH | 10AM-5PM
TRUTH, IMPLEMENTING, AND COMMUNITY
TRUTH, IMPLEMENTING, AND COMMUNITY
HIKE
The Truth Hike
Day two starts with a guided hike. No phones. No distractions. Just honest conversations about where you're tolerating mediocrity and what standard you need to raise. Past attendees consistently call this the most powerful part of the event.
04
Command the Lifetime
Learn how elite contractors turn one job into repeat business, referrals, and long-term customer relationships. Build a system that keeps working after the job is done.
GRP
Implementation Small Groups
Day 2 closes with small group work. You'll map your complete sales process from first lead to lifetime client alongside other contractors. You leave with a real, built system. Not a notebook full of ideas you'll never use.
NET
Networking
NashVegas attracts serious contractors who are done playing small. The connections you make in Nashville are worth as much as anything you learn in the room. This time is built into the day on purpose.
WHAT YOU'LL WALK AWAY WITH
WHAT YOU'LL WALK AWAY WITH
check_circleA clear, complete contractor sales system.
A clear, complete contractor sales system.
check_circleA structured follow-up process that actually converts.
A structured follow-up process that actually converts.
check_circleA real, written action plan for your business.
A real, written action plan for your business.
check_circleHigher closing confidence at every price point.
Higher closing confidence at every price point.
check_circleSystems for generating reviews and referrals.
Systems for generating reviews and referrals.
check_circleA network of contractors who hold the same standard you do.
A network of contractors who hold the same standard you do.
WHAT MAKES NASHVEGAS DIFFERENT
THIS IS NOT JUST TRAINING
THIS IS NOT JUST TRAINING
At NashVegas you won't just hear about sales systems. You'll build yours in the room. Contractors break into small groups and map their full sales process from first lead to lifetime client. When you leave Nashville, you'll have the structure of your entire sales system built. Not ideas. A real system.
IMPLEMENTATION SMALL GROUPS
IMPLEMENTATION SMALL GROUPS
Map your complete sales process from first lead to lifetime client alongside other contractors. You leave with a real, built system. Not a notebook full of ideas you'll never use.
THE TRUTH HIKE
THE TRUTH HIKE
Day two starts with a two-hour hike. No phones. No distractions. Just honest conversations about where you're tolerating mediocrity and what standard you need to raise. Past attendees consistently call this the most powerful part of the event.
CONTRACTOR NETWORKING & ROUNDTABLES
CONTRACTOR NETWORKING & ROUNDTABLES
Roundtable discussions bring serious contractors together to talk through real topics, share insights, and learn from each other’s experience. No fluff. No surface-level talk. Just honest conversation, sharp perspective, and the kind of connections that only happen when the right people are in the room together.
WHY I BUILT THE FORGE
WHY I BUILT THE FORGE
Freedom isn't found. It’s forged. It requires the heat of the truth and the pressure of accountability.
​​​​​​​Most contractors stay "comfortable" in their chaos. They keep telling themselves next quarter will be different. Next year will be better. Someday they'll have enough saved.
​​​​​​​Most contractors stay "comfortable" in their chaos. They keep telling themselves next quarter will be different. Next year will be better. Someday they'll have enough saved.
The winners show up to get disciplined.
That's what the Forge is for. That's what I'm here to do.
​​​​​​​
That's what the Forge is for. That's what I'm here to do.
​​​​​​​
WE KEEP THIS EVENT SMALL ON PURPOSE. WHEN THE ROOM FILLS, REGISTRATION CLOSES.
WE KEEP THIS EVENT SMALL ON PURPOSE. WHEN THE ROOM FILLS, REGISTRATION CLOSES.
Not sure which tier applies to you? Contact us or log in to check your membership status.
110 SPOTS. ONE ROOM.
110 SPOTS. ONE ROOM.
The fire is lit. Are you coming in to do the work, or are you going back to the grind?
​​​​​​​
​​​​THIS ISN'T FOR EVERYONE​​​​​​​
​​​​THIS ISN'T FOR EVERYONE​​​​​​​
Freedom Forge: NASHVEGAS is for contractors who:
✓ Take full ownership of your results
✓ Raise your standards and hold them
✓ Build real systems that work without you
✓ Be honest about what's not working
✓ Invest two days to change the next decade
This is NOT for:
✗ Want shortcuts instead of systems
✗ Blame the economy, homeowners, or the competition
✗ Refuse to look at their numbers honestly
✗ Think sales is sleazy
✗ Are looking for someone to tell them to just run more ads
HERE'S WHAT I KNOW
HERE'S WHAT I KNOW
You can keep grinding. Keep hoping next year is different. Keep telling yourself the money will show up eventually.
Or you can get in the room with me in Nashville and we'll fix this together.
110 spots. When they're gone, I'm not reopening registration.
Your move.
Or you can get in the room with me in Nashville and we'll fix this together.
110 spots. When they're gone, I'm not reopening registration.
Your move.
WHAT PAST TCF ATTENDEES HAVE TO SAY:
WHAT PAST TCF ATTENDEES HAVE TO SAY:
"No-BS-Zone"
"No-BS-Zone"
"Find Your Soccer Ball"
"Find Your Soccer Ball"
"Change Your Shoes"
"Change Your Shoes"
IF NOTHING CHANGES
THINK ABOUT WHERE YOUR BUSINESS IS RIGHT NOW
THINK ABOUT WHERE YOUR BUSINESS IS RIGHT NOW
How many jobs did you lose last year because of price?
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How many leads went cold with no follow-up system in place?
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How many estimates disappeared into the void?
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How much time did you waste driving to appointments that were never real opportunities?
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Now imagine the next 12 months looking exactly the same.
Same closing rate. Same frustration. Same uncertainty.
NashVegas is about fixing that.
Same closing rate. Same frustration. Same uncertainty.
NashVegas is about fixing that.
2026 FREEDOM FORGE EVENTS
2026 FREEDOM FORGE EVENTS
Don't miss our FREEDOM FORGE events ​​​​​​​happening across the United States this year.
Don't miss our FREEDOM FORGE events ​​​​​​​happening across the United States this year.
MARCH 12-13th: DALLAS | NUMBERS
​​​​​​​MAY 14-15th: NASHVILLE | SALES
JULY 23-24th: COLORADO SPRINGS | MARKETING
​​​​​​​OCTOBER: NEW ENGLAND AREA | LEADERSHIP
​​​​​​​MAY 14-15th: NASHVILLE | SALES
JULY 23-24th: COLORADO SPRINGS | MARKETING
​​​​​​​OCTOBER: NEW ENGLAND AREA | LEADERSHIP
FAQ
FAQ
Can I bring my team?
Absolutely. Each person needs their own ticket. Bring your business partner, project manager, or anyone who needs to hear this message.
What's the refund policy?
All sales are final. This event requires commitment from everyone involved.
I'm not a BATTLEGROUND member. Can I still attend?
Yes. Non-member tickets are $897.
What should I bring?
Comfortable walking shoes for the Truth Hike and an open mind.
Which airport should I fly into?
Nashville International Airport (BNA) — ~10 minutes from the event location. We recommend coming in May 13th, and departing after 8pm on May 15th.
Where should I stay?
We recommend looking for hotels near the airport. No room blocks are reserved, so book early.
What meals are included with my ticket?
​​​​​​​We are providing three main meals to keep you fueled:
Absolutely. Each person needs their own ticket. Bring your business partner, project manager, or anyone who needs to hear this message.
What's the refund policy?
All sales are final. This event requires commitment from everyone involved.
I'm not a BATTLEGROUND member. Can I still attend?
Yes. Non-member tickets are $897.
What should I bring?
Comfortable walking shoes for the Truth Hike and an open mind.
Which airport should I fly into?
Nashville International Airport (BNA) — ~10 minutes from the event location. We recommend coming in May 13th, and departing after 8pm on May 15th.
Where should I stay?
We recommend looking for hotels near the airport. No room blocks are reserved, so book early.
What meals are included with my ticket?
​​​​​​​We are providing three main meals to keep you fueled:
- Day 1: Lunch and Dinner
- Day 2: Lunch​​​
© 2026 All Rights Reserved | Privacy Policy
Tom Reber and The Contractor Fight® can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance.​​​​​​​