I grew up in a family of tradesmen. Painters. Tile guys. Blue collar to the bone. I served in the Marine Corps, came home, and built a painting company. And for years I was the guy I'm now trying to help. Talented with the tools, terrible at running a business.
I nearly lost my marriage. I nearly lost my mind. I was working 70 hour weeks and telling myself that's just what it takes. It's not. It takes better systems, better pricing, and the discipline to stop tolerating a business that doesn't serve your life.
I eventually sold that painting company. Since then I've become a partner in multiple businesses, I currently run Simplify Painting, and I've helped over 6,000 contractors install the sales process and pricing strategy that changed everything for me. I built The Contractor Fight® on one principle: contractors don't need more motivation. They need more execution.
I'm taking you through both days. From exposing where you're bleeding profit to building the plan that gets it back. No theory. No corporate BS.
Just the systems that work.
I’m bringing in Joshua T. Osborne because he is one of the few guys I trust to tell contractors the truth about your marketing.
Josh did not learn this in a classroom.
He was given up for adoption at 12 years old, never finished school, worked construction as a kid, and did two stints in prison.
When he got out, he built one of the largest moving companies in Colorado from nothing.
Then he sold it.
Today, Josh owns multiple 7- and 8-figure companies, including businesses in the trades and software.
He owns over 100 lead-generating digital properties and has trained more than 8,000 marketing agencies across the United States, Canada, and the U.K.
So when Josh talks about marketing, he is not guessing.
He knows how the agency game works because he has trained the agencies.
He knows what they measure. He knows what they hide behind.
He knows the difference between a pretty report and a profitable campaign.
And he knows exactly where contractors are getting bled dry.
At Freedom Forge, Josh is going to show you what your marketing is actually costing you.
Not clicks. Not impressions.
Not “brand awareness.” Real numbers.
Cost per lead.
Cost per booked appointment.
Cost per sold job.
What you own. What you are renting.
What is working. What is waste.
And what needs to change if you want to stop depending on people who profit from your confusion.
This is going to be uncomfortable.
And it is going to save contractors a fortune.
Micah is one of our coaches at The Contractor Fight® and he's built something most contractors don't believe is possible until they see it. A system that closes the deal on the first visit. Not by being pushy. Not by discounting. By designing the entire client experience so the homeowner is ready to say yes before you ever sit down at the table.
He's also built a client care system that turns every finished job into the next three jobs. Referrals, reviews, and repeat business on autopilot. Not because he's charming. Because he built a system for it.
Micah is going to show you both. How to stop making multiple trips to close a single job. And how to turn every client you've already served into a revenue generating asset for life.
Josh is going to show you exactly what it looks like to own your lead generation instead of renting it. You'll see where your current spend is leaking, what to fix immediately, and how to build assets that get cheaper over time instead of more expensive.
Micah is going to hand you the system that eliminates second and third visits. You'll learn how to design, budget, and sell on a single site visit so you stop burning hours on callbacks that never needed to happen. More jobs closed in less time with less effort.
You're not leaving with "ideas." You're leaving with a sequenced, day by day plan for the next 90 days. What to tighten, what to automate, and what to scale. You'll know exactly what to do on Monday morning.
Micah is going to show you how to turn every completed job into a referral and review generating system. No more hoping clients remember you. No more waiting for word of mouth. A system that does it for you.
​​​​​​​INSTALL THE NEXT LEVEL
Freedom Forge: Colorado Springs is for contractors who:
âś“ Take full ownership of your results
âś“ Raise your standards and hold them
âś“ Build real systems that work without you
âś“ Be honest about what's not working
âś“ Invest two days to change the next decade
This is NOT for:
âś— Want shortcuts instead of systems
âś— Blame the economy, homeowners, or the competition
âś— Refuse to look at their numbers honestly
âś— Think sales is sleazy
âś— Are looking for someone to tell them to just run more ads